新媒體運(yùn)營(yíng)常見(jiàn)的12種營(yíng)銷方式

1 短視頻營(yíng)銷

1. Short video marketing

借助短視頻內(nèi)容（如搞笑、情感、故事等），通過(guò)熱點(diǎn)關(guān)聯(lián)產(chǎn)品，利用大數(shù)據(jù)精確推送，提升品牌曝光。

By leveraging short video content (such as humor, emotions, stories, etc.), associating products with hot topics, and using big data to accurately push, brand exposure can be enhanced.

直播作為短視頻延伸，通過(guò)互動(dòng)展示產(chǎn)品，增強(qiáng)用戶購(gòu)買欲。

Live streaming, as an extension of short videos, enhances user purchasing desire through interactive display of products.

2 廣告營(yíng)銷

2. Advertising and Marketing

在高流量平臺(tái)投放廣告（如首頁(yè)圖、Logo等），借助平臺(tái)流量入口快速提升品牌知名度和客戶量。

Place advertisements on high traffic platforms (such as homepage images, logos, etc.) to quickly increase brand awareness and customer base through the platform's traffic entry.

3 軟文營(yíng)銷

3 Soft article marketing

在自媒體平臺(tái)（如今日頭條、微信）發(fā)布軟文或?qū)ｎ}內(nèi)容，精準(zhǔn)觸達(dá)目標(biāo)用戶，提高品牌曝光和用戶活躍度。

Publish soft articles or special content on self media platforms (such as Today's Headlines and WeChat) to accurately reach target users, increase brand exposure and user activity.

4 自媒體營(yíng)銷

4. Self media marketing

以個(gè)人視角發(fā)表內(nèi)容，創(chuàng)建獨(dú)立賬號(hào)發(fā)布文章或視頻，通過(guò)各平臺(tái)增加品牌個(gè)性化曝光。

Publish content from a personal perspective, create independent accounts to publish articles or videos, and increase personalized brand exposure through various platforms.

5 病毒式營(yíng)銷

5 Viral Marketing

利用高價(jià)值內(nèi)容或服務(wù)激勵(lì)用戶自發(fā)傳播，形成“用戶帶動(dòng)用戶”效果，擴(kuò)大品牌影響力。




Using high-value content or services to motivate users to spontaneously spread, forming a "user driven user" effect, and expanding brand influence.

6 事件營(yíng)銷

6 Event Marketing

策劃具有新聞價(jià)值的事件，借助媒體和名人效應(yīng)在短時(shí)間內(nèi)實(shí)現(xiàn)廣泛傳播，提升品牌形象。

Plan events with news value, utilize media and celebrity effects to achieve widespread dissemination in a short period of time, and enhance brand image.

7 口碑營(yíng)銷

7 word-of-mouth marketing

依靠客戶之間的交流，以口碑推廣方式擴(kuò)展品牌影響力，強(qiáng)化產(chǎn)品認(rèn)可度。

Relying on communication between customers, expanding brand influence through word-of-mouth promotion, and strengthening product recognition.

8 饑餓營(yíng)銷

8 Hunger Marketing

通過(guò)控制供求關(guān)系營(yíng)造“稀缺”效應(yīng)，維護(hù)品牌高端形象，提升產(chǎn)品溢價(jià)能力。

By controlling the supply and demand relationship, creating a "scarcity" effect, maintaining the high-end image of the brand, and enhancing the product's premium ability.

9 知識(shí)營(yíng)銷

9 Knowledge Marketing

借科普宣傳向用戶普及新技術(shù)和產(chǎn)品概念，幫助用戶理解并接受新產(chǎn)品，打開(kāi)市場(chǎng)需求。

Promote new technologies and product concepts to users through science popularization, help them understand and accept new products, and open up market demand.

互動(dòng)營(yíng)銷

Interactive Marketing

通過(guò)趣味互動(dòng)活動(dòng)，與用戶雙向溝通，增強(qiáng)品牌與用戶的情感連接。

Through fun interactive activities, communicate with users in both directions, and enhance the emotional connection between the brand and users.

11 情感營(yíng)銷

11 Emotional Marketing

從用戶情感需求出發(fā)，運(yùn)用情感廣告、促銷等手段，讓消費(fèi)者與品牌產(chǎn)生共鳴。

Starting from the emotional needs of users, using emotional advertising, promotions, and other means to resonate with consumers and brands.